Now a days , we are hearing a word "DIGITAL", what exactly this is.? Digital means, whatever we do or see through Internet or world wide web ,it's digital.In same manner Digital marketing is a marketing where we use products or services through digital Technologies.Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time online. From the website itself to a business's online branding assets digital advertising, email marketing, online brochures, and beyond there's a spectrum of tactics that fall under the umbrella of "digital marketing.

Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2010.